Primavera Sound 2014
Project Description

Concept, design, preparation, implementation and coordination of the most successful band contest in the history of the festival: with more than 800 bands registered and an unprecedented social noise, we turned the Sony Club PPS 14 stage a model place in the festival area.

Design, production and management of the Sony Club PS14 stage. Technical management + participant bands coordination + PR (public relations). 18 bands! Including the surprise appearance of Los Planetas.

Dynamization on social networks of the Sony Club PS14 stage and the Sony Stage, of the two main ones of the festival where bands such as The National, Nine Inch Nails, Television or Arcade Fire played.

Generation of social buzz throughout the whole festival with the support of some influencers, also managed by Está Pasando.

Watch the Stage by Sony presentation party video:

 

Ver vídeo Jueves 29 de mayo:

 

Ver vídeo Viernes 30 de mayo:

 

Ver vídeo Sábado 31 de mayo:

Project Details
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