In Está Pasando, we have been involved with this musical ever since the very beginning of the project, months prior to its premiere.
Our activity included:
Adaptation of the offline strategy defined by SOM Produce to the online world, combining consistently and inclusively the communication targets and analysing closely the actions performed by the competition.
Creation of their own and attractive content and of a powerful hashtag that translated into a high engagement of the posts, and an exponential growth of the number of fans in their channels.
Creation and management of SEO and SMO positioning campaigns with an undoubtable effect over the ticket sale, in a non-favourable cultural atmosphere.
Online positioning of Priscilla the Musical, an unknown show in Spain, collaborating in the creation of a modern “brand” of an original, fun and loving musical.
Dialogue with influential people in social networks, helping us to grow even faster, promoting our content and turning their audience into potentially ours.