Somos Más
Project Description

It is always a tremendous honor to be able to collaborate with Google for proyects that deserve visibility both on the online and offline world.

#SomosMás is a movilization social campaign leaded by Youtube (Google Spain) that promotes tolerance, respect and inclusion as an answer to hate speech, xenophobia and racism in the platform.

Está Pasando was in charge of designing and implementing the social strategy alongside 8 ambassadors whose speech was allied to the #SomosMás insight.

As a launch proyect, we created the #SomosMás Challenge, where renowned names of the online world, movie industry, music, tv, etc would draw a “+1” in their palms as a sign of support to the cause

Project Details
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